Case Study: Wine.com.br achieves rapid sales growth and industry-leading conversion with Elastic Path

Making Wine Approachable Through Commerce + Content

Wine.com.br is a leading Brazilian online wine retailer founded in 2008 with about 200,000 customers and 350 employees. Aiming to make wine approachable for everyday consumers, the company needed a scalable, open, and flexible ecommerce platform that fit its developers’ stack and an innovative, agile culture.

Wine.com.br deployed Elastic Path Commerce—bringing catalog management, promotions, dynamic pricing, faceted search and tight integration with fulfillment and order management—launched in two months and optimized operations and distribution. The platform fueled rapid growth (US$58.3M in 2013 and strong year-over-year gains), delivered strong KPIs (7% conversion, $110 average order value), and supported a highly successful subscription model (ClubeW, responsible for roughly half of sales) and growing mobile traffic.

Wine.com

Jorge Tung

Chief Technology Officer