Case Study: Magic Memories achieves real-time global catalog and pricing agility with Elastic Path Composable Commerce

Magic Memories powers 200+ locations with Elastic Path and 600+ unique catalogs

Magic Memories, a global company that sells personalized photo and video experiences at over 200 attractions, faced significant challenges with its outdated, hardcoded commerce systems. Managing 600+ location-specific catalogs required constant developer intervention for even simple updates, causing delays that hurt their ability to run timely promotions and capitalize on peak tourism demand. They turned to the vendor Elastic Path and its Elastic Path Composable Commerce platform to regain agility.

Elastic Path implemented a centralized, API-first commerce hub, featuring its Product Experience Manager, which became the single source of truth for all products, pricing, and catalogs. This solution allowed Magic Memories teams to make updates in minutes without engineering support, launch real-time personalized bundles across all channels, and gain complete operational visibility. The results were immediate, including processing 7.38 million orders in a four-month period and enabling 100% product personalization across approximately 100 million photos and videos, while eliminating development bottlenecks for catalog and pricing changes.

Magic Memories