Case Study: Serena & Lily achieves a modern, flexible composable commerce experience with Elastic Path

Leveraged Elastic Path’s flexibility to meet unique, design-driven D2C merchandising needs

Serena & Lily, the luxury design-driven home furnishings brand, needed a modern commerce solution that could unify its design shop experience, print catalog, and online storefront. Its previous monolithic platform was slow, outdated, and unable to handle highly configurable products and complex merchandising, creating manual workarounds for the eCommerce and merchandising teams. Serena & Lily chose Elastic Path Composable Commerce and Product Experience Manager to support its evolving digital commerce needs.

Elastic Path implemented an API-first, decoupled composable architecture hosted on AWS, enabling flexible bundling, custom product configurations, and thousands of SKU variations. With Elastic Path, Serena & Lily improved site speed, streamlined product categorization and search, and increased opportunities to boost average order value through relevant bundles. The company now measures success through faster performance, stronger product discovery, and higher conversion, while gaining a long-term partner in Elastic Path.

Serena & Lily

Cat Stineman

Vice President