Case Study: Leading Provider of Rental Furniture achieves 100% order growth and scalable multi-store commerce with Elastic Path

Leading Provider of Rental Furniture - Customer Case Study

A leading furniture rental and relocation services provider with more than 100 showrooms and operations in the U.S. and U.K. faced a complex commerce challenge: each service location required its own product SKUs, pricing and storefront (56 district-level stores), while supporting both B2B and B2C customers. Their inflexible, custom ColdFusion platform forced developer intervention for routine updates and couldn’t scale for acquisitions or international expansion.

The company implemented Elastic Path Commerce with one master catalog and 56 virtual catalogs, enabling store-level pricing, merchandising control, product bundling for room-based rentals, and integrations with Salesforce and PeopleSoft. Post-launch orders increased ~100%, marketers can manage catalogs without IT, the shopping experience improved across devices, and the platform enabled U.K. expansion and new business lines while giving the development team a flexible foundation for future features.