Case Study: Adobe achieves seamless personalized commerce and improved A/B testing with Elastic Path Commerce for Adobe Marketing Cloud

How Elastic Path and Adobe Target Enable Personalized Commerce

Elastic Path partnered with Adobe to demonstrate how Elastic Path Commerce for Adobe Marketing Cloud helps brands run powerful, data-driven A/B tests with Adobe Target. The challenge was common: digital marketers need to run frequent experiments and tap detailed customer and transaction data from the ecommerce engine, but they worry about integration complexity and IT overhead.

By integrating Elastic Path Commerce with Adobe Experience Manager and Adobe Target, teams set up an A/B test comparing a one-click checkout to a three-page flow in about three hours. The seamless integration let marketers run and measure experiments without heavy IT involvement, showed the 1‑click checkout would significantly improve conversions, and unlocked richer targeting and segmentation to boost conversion rates and revenue.

Adobe