Case Study: Aimia (Aeroplan) achieves unified, multilingual rewards ecommerce with Elastic Path

High flying commerce for a company with global ambitions

Aimia’s Aeroplan is a global loyalty-management business with more than 4.6 million active members that needed to move beyond a flight‑centric rewards model. Faced with “too many miles chasing too few seats,” hundreds of partner products to aggregate, dozens of legacy systems, and a desire to shift customers to 24/7 self‑service, Aeroplan required a flexible, integrable ecommerce solution that could support bilingual commerce and fit into its existing IT landscape.

After evaluating 30 vendors, Aimia selected Elastic Path Commerce for its Web‑services architecture, open‑source-friendly stack (including MySQL), and professional services expertise. Elastic Path delivered a single, multi‑lingual catalog that consolidated hundreds of partner offers, enabled online redemption of non‑flight rewards, reduced reliance on customer service and IT for business changes, and was deployed ahead of schedule with high availability and proven scalability.

AIMIA

Sean Burke-Gaffney

Web Development Manager