Case Study: Lead-capture platform Poptin achieves scalable, high-deliverability lead and transactional email delivery with email provider Elastic Email

Poptin - Customer Case Study

Poptin is a lead-capture platform that helps website owners convert visitors into leads, subscribers, calls, and sales by using popups, forms, and widgets. As Poptin scaled rapidly—driven in part by Product Hunt attention—they needed a reliable email service provider to send onboarding and transactional emails, deliver the leads their users capture, and support autoresponder campaigns. Poptin selected Elastic Email as their ESP to meet these demands.

Elastic Email provided a scalable, affordable email infrastructure with high deliverability, a documented API, and an easy-to-use editor so Poptin could reliably send onboarding, billing, and lead messages even during traffic spikes. Thanks to Elastic Email, Poptin avoided delivery hiccups during growth, ensured captured leads reached customers, and supported the product feature that helped clients boost results (one Poptin client’s sales reportedly jumped 35% after using a pop‑up), all while keeping costs and integration complexity low.

Poptin

Tomer Aaron

Co-founder