Case Study: Żegluga Szczecińska boosts local tourism and drives event sponsorships with Elastic Email

How Żegluga Szczecińska Turystyka Wydarzenia Uses Elastic Email to Boost Local Tourism

Żegluga Szczecińska Turystyka Wydarzenia (ZSTW) is a municipal company in Szczecin that organizes events, promotes local tourism and manages riverside amenities. To recruit sponsors, partners and businesses for events such as Żagle 2021 and the Tall Ships-related activities, ZSTW needed a reliable, fast way to reach segmented business audiences—so they used Elastic Email’s email marketing platform to send targeted communications.

Elastic Email provided an intuitive platform with list segmentation, campaign copying, delivery reporting and responsive support (including a local Szczecin presence). Using these tools ZSTW sent over 65,000 emails, tracked delivery and engagement, sped up campaign creation, and successfully secured sponsors and partners for events—yielding measurable delivery rates, clearer campaign analytics, and increased participation in local tourism initiatives.

Żegluga Szczecińska

Marta Tarka

Marketing Specialist