Case Study: Miejska Biblioteka Publiczna w Szczecinie achieves increased reader engagement and event promotion with Elastic Email

How the Szczecin Municipal Public Library Uses Elastic Email to Promote Book-reading

Miejska Biblioteka Publiczna w Szczecinie, the city’s largest cultural institution with over 56,000 subscribed readers and a 600,000‑item collection, needed a reliable way to promote book‑reading and library events after replacing their CMS‑based newsletter in 2020. They selected Elastic Email as their Email Service Provider to handle newsletters and reach their large subscriber base.

Elastic Email provided an affordable ESP with marketing features, nonprofit discounts, strong deliverability and responsive customer support. The library now sends thousands of emails via Elastic Email to engage readers and promote events (which draw about 17,000 participants annually), while saving costs through discounts and relying on Elastic Email’s deliverability and support to maintain audience engagement.

Miejska Biblioteka Publiczna w Szczecinie

Marta Kostecka

Marketing Specialist