Case Study: Infinite Loop generates extra income with Elastic Email referral program

How Infinite Loop generated extra income using the Elastic Email referral program

Infinite Loop, an Ireland-based development firm founded in 2004 that builds APIs and developer tools (including the popular SMTPJS.com), needed a low-friction way to fund and maintain its free side projects and server costs. To monetize SMTPJS.com without adding back-end complexity for users, Infinite Loop adopted Elastic Email’s transactional email service and referral program.

By embedding and promoting a unique Elastic Email referral link via SMTPJS.com, Infinite Loop drove over 10,000 customer referrals to Elastic Email in one year, generating withdrawable revenue to support its projects; director Fiach Reid reported the system worked well with SMTPJS. Elastic Email’s referral payouts (payable via PayPal after $100) and reliable delivery features delivered measurable income and operational benefits for Infinite Loop.

Infinite Loop

Fiach Reid

Development Director