Case Study: Na Urok boosts educational email outreach with Elastic Email

How Elastic Email is helping «Na Urok» inspire teachers and students

Na Urok is a Ukrainian educational project founded in 2017 that helps teachers and students find additional learning opportunities, share experiences, and grow professionally. As its audience grew, the team needed a reliable email marketing platform to send 200,000–300,000 emails per day on time, manage communications efficiently, and support both regular announcements and urgent updates during challenging periods, including the start of the war in Ukraine. Elastic Email was chosen for its throughput, pricing, intuitive UX/UI, analytics, logs, and responsive support.

Elastic Email provided the email marketing infrastructure Na Urok needed to deliver segmented, timely newsletters and event announcements while keeping the contact base clean and engaged. The result was a consistently low spam rate, monthly database growth, and email campaigns generating more than 50% of registrations for new events. Elastic Email also helped Na Urok adapt to new realities and continue providing educational resources and distance-learning opportunities to users.

Na Urok

Dmytro Perepelytsia

CEO, Co-Founder