Case Study: Crown Estate Scotland refreshes its identity and communications with Elastic Creative

Crown Estate Scotland refreshes its £665 million identity with Elastic Creative

Crown Estate Scotland, which manages a diverse £665 million portfolio of land and marine assets, faced the challenge of having a brand that did not effectively connect its wide-ranging activities into a single, coherent story. The organization appointed vendor Elastic Creative to lead a full brand refresh to create a visual identity elastic enough to unify its complex portfolio while remaining distinctly recognizable.

Elastic Creative developed an elastic creative concept, including a refreshed visual identity, colour palette, photography direction, and tone of voice. This new system provided a consistent and flexible way to communicate across all audiences. The results were brought to life in key publications like the Corporate Plan and Decarbonisation Strategy, finally giving Crown Estate Scotland a design look and feel that matched the scale and relevance of the organization.

Crown Estate Scotland