Case Study: SendPulse achieves faster, scalable multilingual training videos with Elai

How SendPulse has used Elai.io solution for their L&D needs

SendPulse, an all-in-one marketing automation tool, faced significant challenges in creating video courses for training. Their traditional production process was extremely time-consuming, taking 2-3 months to create a single course, and was costly due to expenses like studio rentals and voice-over actors. The videos were difficult to update, scale, and localize into different languages, which limited their global reach and content consistency. This led SendPulse to seek a new solution, which they found with the vendor Elai and its AI video creation platform.

By implementing Elai.io, SendPulse gained an easy-to-use, all-in-one video creator capable of producing professional, localized training content. The platform's AI avatars and voices allowed the team to quickly generate videos from text scripts in over 75 languages, maintain brand consistency with custom templates, and incorporate interactive elements. The results were substantial: production time was reduced by two weeks, voice-over costs dropped from $12.25 to $1.58 per minute, and the company successfully localized courses for a global audience. Elai enabled SendPulse to scalably create 150+ videos across 6 courses, significantly improving engagement and reach.

SendPulse

Anastasia Naumenko

Marketing Strategist