Case Study: Varner Gruppen boosts sales margins by €4.5M with EL Passion

Varner Gruppen boosts sales margins by 4.5M EUR with EL Passion

Varner Gruppen, one of Northern Europe's biggest fashion retailers, faced a challenge in optimizing sales across its vast retail operation. The company needed to better track and adjust item prices and run campaigns based on stock status. To meet this objective, they partnered with vendor EL Passion to create an AI-based dynamic pricing and campaign engine.

EL Passion developed a flexible and custom-made Markdown feature to replace Varner's old third-party tools. This stable engine, which handles databases with over 1 million items, is integrated with Varner's internal ecosystem. The solution delivered by EL Passion increased Varner's revenue by 4.5 million EUR in just a few months and grew sales on old products by more than 16% during a single seasonal sale.

Varner Gruppen