Case Study: Travelyn improves flight search UX and conversion with EL Passion

Travelyn reduces dead clicks by 31% with EL Passion

Travelyn, a flight search engine, needed to achieve UX excellence to improve customer trust, satisfaction, and boost conversion rates. The company approached vendor EL Passion for a UX/UI redesign to enhance existing user flows and develop a new User Account feature to build long-lasting customer relationships.

EL Passion conducted a UX audit and strategy before implementing a holistic redesign. Key solutions included streamlining the search results for clarity, redesigning the loading screen to reduce dead clicks by managing wait times, making luggage options more visible to increase sales, and adding a progress stepper for a clearer booking process. The new User Account feature improved customer retention by offering personalized services. This work established a new vision for the product's continuous development.

Travelyn