Case Study: newonce unifies its content platform with EL Passion

Newonce reaches 500k monthly users with EL Passion

EL Passion partnered with newonce, a lifestyle platform rooted in streetwear and hip-hop culture, to tackle the challenge of unifying and redesigning their digital experience. The customer needed a distinct, modern platform that would allow users to seamlessly engage with their diverse content, which included articles, a live radio station, podcasts, and videos.

The solution from EL Passion was a complete UX/UI redesign and development of new web and mobile apps, creating a personalized user feed and integrating multiple media outlets and APIs. This resulted in a highly successful launch, with the new app achieving 160k downloads in its first month and attracting 500k unique users monthly. EL Passion delivered a unified ecosystem that significantly enhanced newonce's content consumption experience.

Newonce