Case Study: AeroBarrier achieves more targeted prospecting and stronger sales results with Ekotrope

Aero Barrier reaches 80% of HERS ratings nationwide with Ekotrope

AeroBarrier, a division of Aeroseal, faced significant challenges in identifying the best markets and builders for its innovative air sealing technology. Their sales process relied on inefficient methods like Google searches, which produced poor leads and made it difficult to engage builders with meaningful, quantified product benefits. To overcome these hurdles, AeroBarrier partnered with software and data company Ekotrope, leveraging its Market Intelligence Dashboard, Prospecting Assistance, and Scenario Modeling services.

By implementing Ekotrope's solutions, AeroBarrier was able to identify higher-quality prospects in less time and equip its sales team with detailed market knowledge. This allowed for a more consultative sales process where they could provide builders with customized analyses to quantify their product's impact. The results included a more efficient prospecting process, increased credibility with builders, and a higher close rate. Ekotrope's data solutions proved invaluable, with the sales team strongly embracing the tools.

Aero Barrier