Case Study: Fitnext achieves highly personalized wellness engagement with Ekohe

Fitnext drives significant adoption and retention gains with Ekohe

The wellness startup Fitnext, founded by former cyclist Erwann Menthéour, faced the challenge of creating a truly personalized fitness platform that could move beyond generic audience personas. They partnered with the vendor Ekohe to develop a rules-based expert system that could deliver integrated wellness programs tailored to unique individual needs.

Ekohe developed a comprehensive fitness app for Fitnext using React Native for iOS and Android, alongside Ruby on Rails development. Their solution included a predictive algorithm that analyzes user data to generate fully customized diet and exercise plans. This led to significant increases in customer adoption, engagement, and retention, establishing Fitnext as a market leader in France and Europe.

Fitnext