Case Study: Because We Care achieves personalized wellness coaching at scale with Ekohe’s custom ChatGPT app

Because We Care launches AI wellness coaching at scale with Ekohe

The customer, Because We Care (bwc), is a wellness startup co-founded by former cyclist Erwann Menthéour. They faced the challenge of providing personalized, AI-driven fitness and wellness coaching at scale, as existing solutions lacked specific information and required users to seek answers elsewhere. Partnering with vendor Ekohe, they sought to integrate this functionality directly into their mobile application.

Ekohe developed a solution by integrating the OpenAI API and a custom ChatGPT-powered AI agent into the bwc app. This chatbot provides personalized, conversational wellness guidance based on the startup's approved content, including books, articles, and databases, mitigating the risks of generic AI. The result is an innovative, self-learning platform that offers deeply personalized fitness and diet recommendations, differentiating bwc in a saturated market and positioning it for rapid audience growth and investment opportunities.

Because We Care (bwc)