Case Study: Mockingbird boosts product engagement and conversions with Eko interactive video

Mockingbird boosts purchase likelihood 3x with Eko

Eko partnered with Mockingbird, a baby product company, to address the challenge of an overwhelming online stroller selection process. Parents faced a daunting decision when choosing a stroller, carefully weighing safety and features. Mockingbird wanted to stand out in the crowded market and make this process easier and more engaging to drive more confident purchasing decisions.

Eko's solution was to create interactive videos for Mockingbird's product galleries, allowing shoppers to explore product features at their own pace. This implementation led to a transformative impact, including a higher conversion rate, a higher add-to-cart rate, and significantly more time spent on page. Eko's technology also provided valuable insights, revealing that shoppers who viewed videos showcasing new features were three times more likely to purchase.

Mockingbird