Eko
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Case Study: Impact Dog Crates boosts conversions with Eko
A Eko Case Study
Impact Dog Crates boosts conversions 10% with Eko
Impact Dog Crates, a maker of premium pet gear, faced the challenge of communicating the superior quality and value of its high-consideration dog crates online. Standard product imagery and descriptions were not enough to build the necessary customer confidence for such a significant purchase. They partnered with vendor Eko to implement its interactive shopping experience.
The solution used Eko’s interactive storytelling to transform product pages into immersive experiences, allowing customers to explore materials and features in detail. This approach gave shoppers the confidence to buy. The results for Impact Dog Crates were a 13% increase in add-to-cart rate, a 10% boost in conversions, and a 37% engagement rate.
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