Case Study: Unwonted Apparel achieves rapid online growth with EKM

Unwonted - Customer Case Study

Unwonted Apparel, an online alternative activewear brand, needed an ecommerce solution to launch and manage its unique product line. The founders wanted to avoid the high cost and inflexibility of a bespoke agency-built website, seeking instead a platform that would give them full control over their online store's operations. They chose the EKM platform for its ease of use and UK-based support.

By implementing EKM, the founders were able to quickly build their own online shop and adapt it as needed without relying on developers. The success driven by their EKM store led to skyrocketing sales, particularly during the pandemic, which forced them to move inventory from their home into a commercial storage unit. This growth allowed both founders to quit their full-time jobs to run the business, which now boasts a highly engaged community of over 14,000 Instagram followers.

Unwonted

Lisa Wong