Case Study: The Alchemist’s Cottage grows web sales and adapts during COVID-19 with EKM

Sustainability and a touch of magic | With Catherine from The Alchemist’s Cottage

The Alchemist’s Cottage is an eco‑friendly shop founded by Catherine and Lee that sells loose leaf tea, freshly roasted coffee, apothecary herbs and a wide range of plastic‑free personal care and home goods. With no prior online‑selling experience, the business was hit hard by COVID‑19 — forced shop closures and large losses of short‑dated stock meant they had to rapidly pivot to online sales and learn new customer buying habits. They turned to EKM, using the EKM platform and support from an EKM Account Manager to help make that shift.

EKM’s Account Manager worked with The Alchemist’s Cottage to implement website improvements and promotional changes to drive web sales. That support “helped immensely,” enabling the business to promote online ordering during lockdown, recover sales after stock losses and plan a phased return to full‑time trading. Catherine reports the assistance from EKM made a clear difference and she recommends EKM to other shop owners.

The Alchemist’s Cottage

Catherine

Owner