EKM
30 Case Studies
Case Study: The Soap Shack achieves full-time growth — shipping 3,000 products/week across Europe with EKM
A EKM Case Study
Side hustle turned full time business with Nicola, owner of The Soap Shack
The Soap Shack is a Lancashire-based handmade cosmetics business founded by Nicola McLoughlin that grew from a weekend side hustle into a full-time operation selling vegan-friendly bath bombs, soaps and home fragrance. Faced with tough competition from large established brands and difficulty driving organic traffic and scaling online, The Soap Shack turned to EKM and launched an EKM website to build a more professional ecommerce presence.
EKM provided the website platform and hands-on support (including direct guidance from EKM’s owner) to help optimise SEO, content and the store back end. As a result, Nicola says the business “went next level”: the site boosted trust and reach across the UK and Europe, supported growing wholesale and retail demand, and helped The Soap Shack scale to shipping thousands of handmade products per week. The Soap Shack strongly recommends EKM for its platform and team.
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The Soap Shack
Nicola
Owner