EKM
30 Case Studies
Case Study: Pilot World Shop achieves income to fund flight training and grow its online aviation shop with EKM
A EKM Case Study
Selling online enabled me to pay for my own flight training
Pilot World Shop, founded by Chris Wilkinson in June 2018, sells headsets, survival and safety equipment for general aviation. Chris had no prior experience selling online and struggled with setting up an effective shop and getting good-quality product photos. He used EKM’s e-commerce platform and leaned on EKM’s blogs and videos to learn how to build and launch his site.
Using EKM, Chris set up his online store, refined pricing and product pages, and began promoting via social media — his first sale (three headsets) came from an Instagram comment. The shop now sells mid-range aviation products at affordable prices and generates income that helps fund his flight training and hobby. EKM’s platform and guidance were key to getting the business live and producing tangible sales.
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Pilot World Shop
Chris Wilkinson
Pilot World Shop