EKM
30 Case Studies
Case Study: Your Skin Expert sustains and grows online skincare sales during lockdown with EKM
A EKM Case Study
Rejuvenating her business amidst lockdown | Your Skin Expert
Your Skin Expert, owned by Mel Sunshine, is a skincare salon and online shop (yourskinexpert.co.uk) selling Dermalogica products. When COVID-19 lockdowns forced her treatment room to close, Mel—who isn’t particularly tech-savvy—needed a reliable ecommerce solution to replace in-person sales, so she chose EKM’s UK-hosted webshop platform.
Using EKM, Mel launched the site in early February and less than six weeks later was able to rely on online orders during a 3½-month closure; she now depends largely on web sales through intermittent shutdowns. EKM’s user-friendly platform helped move clients from phone orders to online purchasing, supported her increased social media activity, and proved a financial and mental lifeline that preserved revenue and customer relationships.
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Your Skin Expert
Mel Sunshine
Owner