Case Study: The Yorkshire Jigsaw Store achieves rapid online growth and streamlined operations with EKM

Piecing together success with The Yorkshire Jigsaw Store

Yorkshire Jigsaw Store is a specialist retailer launched in 2014 from a family gift shop in Easingwold, offering over 1,200 jigsaw designs. Owner Joe Rushton faced the twin challenges of building online selling skills and raising brand awareness against established competitors, then coping with sudden COVID-driven demand spikes that at one point equated to 18 months’ worth of orders in a single month. To get online quickly he used the EKM platform, including its website templates and payment systems.

EKM supported the store with easy website setup, adaptable templates, payment integrations, account management and a site redesign via EKM’s Evolution Mode (with support from Dom and Olivia). The site returned immediate results—its first sale within a day of launch—and EKM’s ongoing support helped the business scale and relaunch both its physical and online stores; the new EKM-built site is described as “working brilliantly,” enabling steady customer growth and better handling of large order volumes.

Yorkshire Jigsaw Store