Case Study: The Cocktail Connoisseurs achieves rapid online launch and expansion from local pilot to UK-wide cocktail kit delivery with EKM

Mixing it up with cocktails to your door with The Cocktail Connoisseurs

The Cocktail Connoisseurs, founded by a team of professional mixologists and led by Managing Director Harry, launched DIY premium cocktail kits and virtual masterclasses to bring the bar experience to people’s homes during COVID-19. Their biggest challenges were being new to ecommerce and launching during the pandemic amid supply-chain disruption, courier interruptions and increased health-and-safety constraints, so they needed a quick online setup and a way to limit deliveries while piloting the idea (initially a 22-mile radius).

They chose EKM’s ecommerce platform and support team to build their site, benefiting from hands‑on setup help and EKM’s built‑in delivery radius feature. With EKM they were live in a few weeks, able to pilot sales within a 22‑mile delivery zone and continue selling kits and virtual masterclasses throughout lockdown — and have since scaled to UK‑wide delivery. EKM’s platform and support directly enabled the quick launch, controlled roll‑out and growth of The Cocktail Connoisseurs.

The Cocktail Connoisseurs

Harry

Managing Director