EKM
30 Case Studies
Case Study: EastWing Grooming Co. achieves rapid brand growth and media & retail traction with EKM
A EKM Case Study
Meet the Brighton based duo making waves in the grooming industry
EastWing Grooming Co., a Brighton-based startup founded by Gary Easton and James Wingate, needed a simple, professional way to sell natural men's grooming products online and manage both retail and wholesale channels. They launched their store using EKM’s ecommerce platform to build a polished website and begin selling despite having no prior online retail experience.
Using EKM, EastWing went from launch to traction fast—signing three stockists on day one, earning GQ coverage within 10 days and achieving multiple magazine features and celebrity endorsements within six months. EKM’s tools for managing online sales, wholesale offers and product listings helped them add five new products, on-board a distributor in Hungary and prepare packaging and barcodes to pursue major retailers.
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EastWing Grooming Co.
James Wingate
EastWing Grooming Co.