EKM
30 Case Studies
Case Study: Paws Trading boosts online sales and modernises its store with EKM
A EKM Case Study
How the Wilkinson family turned an ice cream van into Paws Trading, a successful online re-TAIL business
Paws Trading, a family-run online pet products retailer, began by selling at dog shows. As they grew, they needed to transition from relying on third-party marketplaces like eBay to establishing their own professional, branded online storefront. With limited technical knowledge, they required a simple and effective ecommerce solution, which they found with vendor EKM.
By implementing EKM's platform, Paws Trading gained an easy-to-manage online shop with built-in SEO optimization. Their presence was further bolstered by a free website revamp using EKM's Evolution Mode service. This led to a massive increase in online orders, which became tenfold during the pandemic lockdowns, allowing the business to thrive despite the cancellation of in-person events. EKM's solution enabled Paws Trading to build a successful hub for their brand that performs on par with major marketplaces.
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