Case Study: Brook House Hops grows direct online sales and reaches more breweries with EKM

A EKM Case Study

Preview of the Brook House Hops Case Study

How Brook House Hops revolutionised the British hops industry

Brook House Hops is a family-run hop farm farming 120 hectares across Herefordshire and Worcestershire that decided to sell hops directly to breweries to cut out the middleman and better respond to brewing trends. Lacking prior online retail experience and needing a way to reach a new generation of buyers and manage growing order volumes, they looked for a turnkey ecommerce solution and adopted the EKM platform.

Using EKM’s out-of-the-box ecommerce service, Brook House Hops launched a fully functional webshop without hiring developers, which streamlined online ordering and freed the team to focus on sales and customer service. The move has driven increased online orders, supported rapid staff and operational expansion, and positioned the business to take on a new farm to become the UK’s largest hop grower and pursue entry into the US market — achievements the team attributes to EKM.


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Brook House Hops

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