EKM
30 Case Studies
Case Study: The Willoughby Book Club achieves a 60%+ November sales boost for Black Friday with EKM
A EKM Case Study
Black Friday advice from The Willoughby Book Club
The Willoughby Book Club is a small subscription-book retailer run by Marianne and Danielle that moved online to reach more readers. Faced with the technical learning curve of ecommerce and pandemic-related disruption, they relied on the EKM platform and hands-on support from EKM account manager Danny (plus EKM’s Black Friday guide and marketing assets) to prepare for peak trading and Black Friday promotions.
Working with EKM, Willoughby implemented multi-day weekend discounts, site banners and flash banners, newsletter and social campaigns, and operational planning (extra stock and adjusted rosters); EKM’s account management and asset pack supported execution. The approach delivered a major uplift in seasonal sales—November typically runs about 60%+ ahead of September—making Black Friday the key kick-off for their Christmas trading.
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