Case Study: Arc’teryx (pro outdoor apparel brand) achieves reduced chargebacks, fewer manual reviews and personalized eCommerce with Ekata (identity/location verification provider)

Rethinking eCommerce to Deliver Personalized Customer Experiences

Arc’teryx, the technical apparel and gear maker, expanded into direct-to-consumer eCommerce but ran into rising fraud, chargebacks, and a need to deliver personalized, low-friction experiences for pro customers. To solve this, Arc’teryx assembled a fraud-prevention stack that included Ekata, which supplied historical customer location and identity data used for delivery verification and friendly-fraud detection.

Integrating Ekata’s location and identity signals into its fraud workflow (alongside Kount’s Identity Trust Global Network and adaptive AI) let Arc’teryx verify deliveries, deflect low-trust transactions, and remove friction for trusted buyers. The result: chargebacks fell to 0.35%, manual review rates reached historic lows, new high-value geographies were opened, and pro customers received more personalized, frictionless shopping—outcomes driven in part by Ekata’s delivery-verification data.

Arc’teryx