Case Study: Sun Finance grows sales and reduces fraud by improving risk decisioning with Ekata

How a global fintech grew sales by improving risk decisioning

Sun Finance is a rapidly growing online and mobile lending platform operating in seven countries that focuses on customer journey, risk technologies and data science. As it expanded across Southeast and Central Asia and into Latin America, Sun Finance lacked reliable identity data in new markets—leading to months of trial-and-error, higher fraud, costly document verifications, increased applicant drop-off and rising acquisition costs. To address this challenge, Sun Finance partnered with Ekata and its account-opening/identity signals service.

Ekata delivered rich identity and risk signals via API (name, phone, email, address, IP, carrier info, identity network and risk scores), enabling Sun Finance to segment applicants, route low-risk customers through low-friction onboarding and subject high-risk applicants to stricter checks or declines. Using Ekata’s signals and configurable thresholds, Sun Finance identified and rejected a previously unknown high-risk segment that accounted for 3% of monthly sales, significantly lowered verification and acquisition costs, and sped onboarding for legitimate customers.

Sun Finance

Kaspars Magaznieks

Fraud Manager