Case Study: FlightHub achieves frictionless bookings and blocks fraud with Ekata Pro Insight

FlightHub - Customer Case Study

FlightHub, an online travel agency committed to offering low‑cost flights and a frictionless booking experience, faced persistent fraud that threatened customers and increased manual review workload. To address this, FlightHub engaged Ekata, leveraging the Ekata Identity Network and Ekata Pro Insight to verify identities and separate real customers from bad actors during bookings.

Ekata deployed its APIs and Pro Insight—backed by the Ekata Identity Engine and real‑time Identity Risk Score—enabling FlightHub to evaluate 30 million online bookings with their fraud model and provide reliable data for manual reviewers. The outcome with Ekata was faster, more accurate approvals, blocked fraudulent users (including scams targeting elderly travelers), streamlined fraud workflows, and a shift from rules‑based to machine‑learning processes that improved legitimate customer experience and reduced friction.

FlightHub

Drayton Williams

Fraud Investigations Manager