Case Study: Lazada Group achieves 30% fraud detection and 14.9X ROI with Ekata

All Fun and Games Until the Scammers Show Up

Lazada Group, the Alibaba-owned Southeast Asian ecommerce marketplace known for its shoppertainment and gamification strategy, saw its success attract sophisticated scammers and found about 1.6% of accounts were fraudulent. To address account-opening fraud, Lazada Group partnered with Ekata and implemented Ekata’s Account Opening Solution.

Ekata’s data science and account management teams helped Lazada Group identify the top onboarding signals to review—phone number validity and carrier, plus IP risk—and refine rules for vouchers, referrals, and rebates. The Ekata solution delivered clear results: 30% fraud detection, more than $30,000 per month of fraud signaled and identified, and a 14.9X return on investment.

Lazada Group

Alan Chan

Chief Risk Officer