Case Study: Townsquare NW Austin achieves 112% membership growth with EK Public Relations

A EK Public Relations Case Study

Preview of the Townsquare NW Austin Case Study

Townsquare NW Austin grows membership 112% with EK Public Relations

EK Public Relations assisted townsquare nw austin, a new adult day services center, with its marketing launch. The challenge was to build trust and establish partnerships with local assisted living facilities and the community as an unknown brand, a task further complicated by construction delays that pushed back the opening date.

The solution from EK Public Relations involved defining key customer segments and reaching them through targeted outreach, mailers, social media, and local print media. This strategy resulted in a 112% increase in membership and significant positive press coverage, including a photo essay in Austin’s main newspaper.


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