Case Study: Mozart’s Coffee Roasters drives record attendance and media buzz with EK Public Relations

Mozart’s Coffee Roasters drives 1 million+ social views with EK Public Relations

Mozart’s Coffee Roasters, an Austin coffee shop, sought to increase traffic and media coverage for its 9th Annual Holiday Light Show. The challenge was to maintain its local institution status while also reaching new arrivals and creating sustained buzz. They engaged EK Public Relations to manage their public relations strategy.

EK Public Relations crafted a multi-week campaign with themed messaging and live activations, encouraging social media participation and highlighting the event's community ties. Their efforts resulted in coverage from over 25 media outlets, over one million social media views, and a record-breaking attendance of half a million visitors, surpassing all client goals.

Mozart’s Coffee Roasters