Case Study: Mozart’s Coffee Roasters boosts holiday event visibility with EK Public Relations

Mozart’s Coffee Roasters boosts holiday sales 15% with EK Public Relations

Mozart's Coffee Roasters, an Austin-based coffee shop and bakery, sought to increase its visibility and in-store traffic for its 10th Annual Holiday Light Show amidst a growing local population. Their challenge was to raise awareness, particularly among millennials, and drive sales during the event's run from November 2019 to January 2020. EK Public Relations was engaged to implement an integrated publicity campaign to address this.

EK Public Relations crafted a multi-faceted solution that included a social media campaign focused on Instagram influencers, a series of themed messages, live on-site activations, and the launch of special holiday products. This strategy significantly surpassed the client's expectations, resulting in media coverage in over 61 outlets, millions of social media views, and over 6,000 shares. On-site attendance reached a record 750,000 visitors, and online sales of coffee and gift cards increased by over 15%.

Mozart’s Coffee Roasters