Case Study: Frisco Plastic Surgery and Medspa boosts website engagement with Einstein Medical

Frisco Plastic Surgery and Medspa boosts page engagement 32.4% with Einstein Medical

Frisco Plastic Surgery and Medspa, the practice of Dr. Ken Smart, sought a website that would serve as a virtual extension of their physical practice. Their challenge was to encapsulate the unique warmth and superior patient experience of their practice online to attract prospective patients in the Dallas-Fort Worth area. They partnered with vendor Einstein Medical to build a new Lucid CMS website to achieve this goal.

Einstein Medical developed a solution featuring custom content tailored to Dr. Smart's voice, compelling visual elements, and a clean, aesthetically appealing design. This approach significantly improved user engagement, resulting in an 18.7% decrease in bounce rate, a 32.4% increase in duration per page, and an 18.1% increase in pages per visit. Dr. Smart reported that the new site from Einstein Medical was compellingly reflecting his practice online and delivering a substantial return on investment very quickly.

Frisco Plastic Surgery and Medspa