Case Study: HAIR HAUS achieves a unique, user-friendly website with EIKONA Media’s individual Shopware solution

HAIR HAUS launches a new shopware website with EIKONA Media for 12,000+ products

HAIR HAUS GmbH, a specialist retailer of hairdressing supplies, needed a new website to serve as a central information hub and guide for its network of 230,000 hairdressers. As part of its digitization strategy, the company also planned to eventually sell its products online. EIKONA Media was commissioned to design and develop this new site, convincing the customer to first use Shopware as a CMS, which required significant expansion of the platform.

EIKONA Media designed and developed a completely individual Shopware theme for HAIR HAUS, focusing on high user-friendliness and clear navigation. The solution included a custom contact box with features like a callback service and a tool to find nearby markets. This approach successfully created a central, clearly visible place on the web for the customer's audience and laid the groundwork for their future online sales strategy.

HAIR HAUS GmbH