Case Study: A global consumer products company streamlines global commerce partner selection with EightyTwenty

One global commerce partner, on a 13-week plan.

A global consumer products company faced the challenge of managing its eCommerce and retail media through a fragmented network of multiple agencies and technology vendors across different regions. They sought to consolidate this operation by finding a single global commerce technology partner that could provide regional depth and tie crucial data to advertising decisions. To address this, they engaged Eighty Twenty for an agency search and roster optimization service.

Eighty Twenty managed the entire consolidation search, handling everything from stakeholder interviews and RFPs to coordinating agency pitches and reviewing financials. The outcome was a structured, 13-week process that successfully awarded a contract to a single global technology partner. This streamlined the company's model and established a clear path from the project's kickoff in mid-January to the agency's start date in July.