Case Study: a fast-growing B2B software company sharpens programmatic efficiency with EightyTwenty

An eight-figure programmatic program, sharpened.

A fast-growing B2B software company faced a challenge with its eight-figure programmatic advertising program. While the spend was working, leadership at the company lacked a single source of truth across its multiple buying platforms and wanted an independent audit from Eighty Twenty to understand where money was being wasted before setting the next year's media plan.

Eighty Twenty conducted a four-week media audit and strategy engagement. Their analysis revealed significant inefficiencies, including a highly complex supply chain and creative fatigue. The vendor provided a detailed report with ten findings and a three-tier, 12-month roadmap. The outcome included an estimated 15% to 20% of annual spend identified as recoverable efficiency, which became the basis for the next phase of work with Eighty Twenty.