Case Study: Activision boosts talent rediscovery and expands its talent pool with Eightfold AI

Unlocking hidden talent at Activision Blizzard

Activision Blizzard, a major video game company, faced the challenge of efficiently sourcing top talent in a highly competitive industry. To improve their recruitment process, they partnered with the vendor Eightfold and implemented its AI recruiting and talent intelligence platform. This was aimed at moving their large team of recruiters away from administrative tracking and toward more strategic sourcing.

The solution from Eightfold centered on a talent rediscovery strategy, which involved re-engaging with past applicants from up to seven years prior. The platform integrated with Activision's ATS to identify candidates and utilized skills adjacencies to find qualified individuals from outside the gaming industry. As a result of working with Eightfold, Activision successfully recruited 41% of its new hires in 2021 through this rediscovery process, significantly expanding its talent pool and improving the candidate experience.

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