Case Study: DHL eCommerce becomes TikTok’s biggest logistics brand with eight&four

DHL eCommerce became TikTok’s biggest logistics brand with eight&four, hitting 1M followers

DHL eCommerce, a division of the logistics company, partnered with the agency eight&four with the challenge of building genuine fame and connection on TikTok. Their goal was to become the platform's biggest logistics brand by engaging a Gen Z and Gen Alpha audience that had little prior awareness of them.

The solution from eight&four was to take over content creation and community management, adopting a first-person admin persona with unhinged humor instead of a corporate voice. They built a unique content universe with recurring characters and treated the comments section as a playful, exclusive playground. This strategy resulted in significant engagement, including millions of views per video, thousands of shares and likes, and a notable percentage increase in comments.

DHL eCommerce