Case Study: Veltek Associates achieves better forecasting and customer satisfaction with Eigen X Salesforce solutions

Veltek Associates improves KPI reporting and demand planning with Eigen X

Veltek Associates, Inc., a pharmaceutical manufacturing company, faced challenges with siloed data across its marketing, sales, and customer service teams. This led to poor reporting, inaccurate forecasting, and inefficient demand planning. To address this, they partnered with vendor Eigen X to implement a unified CRM solution using Salesforce Sales Cloud, Service Cloud, and Pardot.

Eigen X integrated the company's CRM and ERP systems using Jitterbit and implemented robust data governance. This solution provided Veltek with significantly more accurate reporting and KPIs, improved demand planning that reduced warehousing needs, and faster customer case closure rates. The vendor also helped achieve a higher marketing ROI through improved lead tracking and automation.

Veltek Associates, Inc