Case Study: Turntide Technologies boosts partner visibility and campaign performance with Eigen X

Turntide Technologies increases Deal Registrations and campaign visibility with Eigen X

Turntide Technologies, a company specializing in intelligent electric motor systems, faced challenges consolidating multiple Salesforce orgs after acquisitions and streamlining a complex sales process. Their difficulties included manual freight calculations, a lack of visibility for partners into deal registrations and quotes, and no insights for sales reps into prospect engagement. They partnered with vendor Eigen X to implement a solution using Salesforce Sales Cloud, CPQ, and Community Cloud.

Eigen X configured product bundles in CPQ and automated freight calculations to speed up quoting. They built an Experience Cloud portal to give partners visibility into leads and deal registrations, automating notifications to keep them informed. For sales reps, Eigen X implemented Marketing Automation to track prospect activities and created dashboards for lead prioritization and campaign performance. The results included increased partner deal registration submissions, automated customer updates, and greater visibility into the sales pipeline, allowing Turntide to better measure campaign effectiveness.

Turntide Technologies