Case Study: Turntide Technologies boosts partner visibility and sales efficiency with Eigen X Salesforce implementation

Turntide boosts deal registrations and campaign visibility with Eigen X

Turntide Technologies, a manufacturer of intelligent electric motor systems, faced challenges due to multiple Salesforce orgs from acquisitions that needed consolidation. Their other difficulties included complex product pricing, a lack of visibility into partner activities, and inefficient manual processes for deal registrations and freight calculations. They partnered with vendor Eigen X for a solution leveraging Salesforce Sales Cloud, CPQ, Community Cloud, and Marketing Automation.

Eigen X consolidated the Salesforce environments and configured CPQ to handle complex product bundling and automate freight calculations. They implemented Community Cloud to give partners self-service visibility into deals and quotes and used Marketing Automation to capture prospect engagement data. The results for Turntide included greatly increased partner deal registration submissions, automated customer updates, and enhanced visibility into the customer lifecycle with new reporting on MQLs and campaign influence, allowing for better prioritization of prospects and more effective campaign spending.

Turntide Technologies