Case Study: University of North Dakota improves campaign attribution and admissions reporting with Eigen X

The University of North Dakota reduces manual data entry with Eigen X

The University of North Dakota faced challenges in gaining insight into its email marketing effectiveness, lacked the technical resources to implement an automated communication plan, and needed to standardize its data and improve data quality. To address this, the university partnered with vendor Eigen X to implement a solution utilizing Pardot and Salesforce.

Eigen X's solution involved creating Salesforce automation to manipulate data for campaigns and employing data entry best practices to improve quality. They also developed Tableau CRM dashboards for better understanding of marketing campaigns. As a result, the university gained the ability to report on campaign effectiveness with multi-touch attribution, gathered insights on email engagement, reduced manual data entry, and could track revenue metrics through the admissions funnel.

The University of North Dakota