Case Study: University of North Dakota improves campaign attribution and admissions tracking with Eigen X and Salesforce

The University of North Dakota improves campaign attribution with Eigen X and Tableau CRM

The University of North Dakota, a large higher education institution, faced challenges including a lack of insight into its email marketing effectiveness, insufficient technical resources to automate communications, and issues with data standardization and quality. To address these challenges, the university partnered with vendor Eigen X to implement a solution leveraging Salesforce products including Pardot and Tableau CRM.

Eigen X implemented Pardot and created Salesforce automation to improve data quality and power marketing campaigns. The solution included building Tableau CRM dashboards for analyzing campaign performance against the admissions funnel and integrating processes with the university's website. As a result, Eigen X enabled the university to report on campaign effectiveness with multi-touch attribution, gain insights on email engagement, reduce manual data entry, track revenue metrics, and maintain all accounts and programs in a single, integrated system.

The University of North Dakota